Muddle
- Logo Design
- Creative Direction
- Brand Identity
- Packaging Design
- Poster Design
Muddle is a vegan hot chocolate brand that infuses rich, creamy chocolate with delightful fruit flavors such as blueberry and raspberry. This project is a comprehensive exploration of brand creation, from concept to execution.
Logo Design
Playful Logo Elements: The logo was designed to be fun and engaging. The “l” in Muddle is stylized to look like a spoon, connecting to the idea of stirring ingredients and reinforcing the brand's name.
Wavy Effect: I used a mesh tool to create a wavy effect, making the logo look slightly undulating. This symbolizes the mixing of flavors, adding a dynamic and memorable feel to the logo.
Challenges and Design Evolution
Visualising the concept of Muddle was a challenging process. I created three different versions before finalising the design:
First Version: The initial design used green to express vegan and natural vibes. Feedback indicated that this approach was somewhat cliché.Second Version: I transitioned to a more vibrant and colourful logo, but this design was considered too simple for the Muddle brand.Final Version: I incorporated a marble texture in the background of the package to add depth and sophistication. To represent the joy and indulgence of drinking Muddle hot chocolate, I added brown sparkles around the logo. These sparkles not only enhance the visual appeal but also symbolise chocolate and the happy emotion of enjoying a delicious cup of hot chocolate.
Conclusion
Through Muddle, I have demonstrated my ability to take a brand from concept to reality, highlighting my skills in branding, design, and creative marketing. This project illustrates my passion for innovative product development and my commitment to delivering high-quality design work.
Chat with me!!
Interested in working together? I'm eager to hear about your project ideas and discuss how we can create stunning designs that bring your vision to life. Reach out now to start a conversation!